Real estate and email marketing are really made for each other. No, you don’t have to take our word for it, take a look at these stats:
- 63% of recipients engaged and responded positively to real estate email marketing campaigns. (Fountain)
- 77% of people want to receive emails from companies in which they have an interest. (Fountain)
- Email marketing has a 3800% ROI with a return of $ 38 for every $ 1 spent. (Fountain)
These statistics show that email marketing is without a doubt one of the most efficient ways to build and cultivate the relationships necessary for you to thrive in real estate.
Sure, you can tear up some brochures, post an ad in the newspaper or on a park bench. But emailing your current, former, and potential customers is always a much, much more efficient way to make connections. After all, as a real estate agent, your entire business is about making connections with others.
But, the thing is, real estate email marketing is not something you should jump into blindly because things are a little different in this area. To be honest, they are very different.
See, buying a home is a BIG decision. It is not like buying a pair of shoes or a mobile phone. It is one of the biggest financial investments that people make in their life. Even selling a house is a big deal.
So through your emails, you need to convince your prospects that you have the expertise to help them navigate this biggest purchase (or sale) of their lives.
Sounds a bit difficult, right? Fortunately, you have landed on the right post. In this comprehensive guide to real estate email marketing, we’ve put together everything you need to know about it.
First things first, let’s find out why you need to invest your time and efforts in real estate email marketing.
Real estate + email marketing = exceptional benefits
When the real estate business is combined with email marketing, the combination can have some exceptional benefits for real estate agents. Let’s explore some of them!
1. Keep in touch
Repeat business is a very, very important issue in the real estate industry. The next time your client wants to buy or sell a home, which is usually years later, they may forget about you and look for another real estate agent.
Therefore, you must ensure that your services are always fresh in the minds of your former clients. You need to constantly remind them that you are still around. With email marketing, you can achieve all of that and more!
When you send regular personal emails, you can not only convert leads into sales, but also sales into long-term loyal customers. Simply put, email marketing is the best way to improve your real estate services.
Read more: Best Ways to Market Your Real Estate Ads Online
2. Get new customers
As we said before, buying and selling a home is a huge life change and not something that happens overnight. That means the funnel to winning a new real estate client is LONG.
That said, there is also a lot of competition in the real estate industry. For example, the ‘National Association of Realtors’ has reported that it has more than 1.3 million members.
So if you want to outshine the rest, you have to take advantage of email marketing. It is a reliable and safe way to get your name known to potential customers.
Just send them emails that demonstrate why you are the best choice, why they should trust you, how competent you are, your accomplishments, and more.
3. Building trust and relationships
Yes, real estate is a numbers game, but it is also a game of recognition.
You must make owners and sellers feel comfortable and secure with the knowledge and experience that you provide. You need to make them trust and depend on you for all their real estate needs.
The best way to do that? Sending them emails! You can share the news that pertains to home buyers or sellers, your experience and knowledge of the local area, regulatory information and more!
People will definitely appreciate your dedication and knowledge of your field and once you convince them that you have the experience, they will start to see you as the go-to real estate agent in your area.
Well, now that you’ve understood the basics of real estate email marketing, it’s time to up your email marketing game and get the most out of every email you send.
You don’t need to be freaking out trying to figure out how to do it, because here are all the awesome tips and tricks. Go!
5 Real Estate Email Marketing Tips You Need To Know
1. Provide valuable content
Okay, we live in the information age, and the people you email probably already have all the data they need at their fingertips.
Sending more reports and market statistics won’t add any value to them, and that’s for sure. Instead, try to provide them with something new, useful, engaging, and informative.
The bottom line is, don’t send emails just to send them. If you’re serious about email marketing, the content you offer can’t be ordinary, it must be extraordinary.
2. Be short and pleasant
We cannot stress enough the importance of this.
Look, you have a few seconds to grab someone’s attention and this is exactly why you need to keep your emails direct, to the point, and blunt.
Since your recipient’s trash is just a click away, be sure to get your point across quickly. Remember, the longer your emails are, the more likely they are to be skipped.
3. Don’t forget to add a call to action
Regardless of the email you send, you should always have a call to action (CTA). After all, it is the only reason you sent the email.
Do you want them to call you or visit your website? Do you want them to connect with you on LinkedIn or follow you on Instagram? Do you want them to schedule a meeting? Whatever it is, make it clear.
Don’t make the mistake of assuming that the recipient will magically know what to do once they’ve read your email. You have to tell them (kindly, of course).
4. Speak like a human
There’s no quicker way to end up in someone’s trash than by constantly chattering about their services. Spraying a little self-promotion is fine, but it shouldn’t be the main focus of every single one of your emails.
Because people don’t like to be “talked” to, they prefer to “talk” to you. Plain and simple. So think of your email as a chat with a friend, rather than a sales pitch.
And please don’t use jargon or corporate language. Yes, you may want to sound like a “professional”, but people want to feel like they are talking to a real person. So write as one. 🙂
5. The subject line is what matters most
We’re going to be very honest with you: if you don’t have a rock solid subject, it doesn’t matter what’s inside your email. No one is going to open it.
Your subject is the first thing someone will see when they receive your email, so it obviously plays a huge role in whether or not they’ll open your email.
So before you worry about the content of your email, focus on writing a good, clear and concise subject line that will make your message stand out in the box!
Now that you understand the impact email marketing can have on your real estate business, it’s time to get started.
But we would like to ask you something first: What is the most overwhelming part of real estate email marketing?
Most likely you said ‘creation and sending of newsletters’. We totally understand it. As a real estate agent, your life is already busy. You spend all day visiting properties and meeting with clients.
With such a busy life, creating and sending newsletters can seem a bit overwhelming. And considering that an hour of your time is worth $ 273, the cost of creating newsletters from scratch is also high.
But what if we told you that there is a tool that could kill the newsletter creation process? Well, apparently there is.
elink.io – the tool that will turn you into an email newsletter ninja
You no longer need to write any code, hire a graphic designer, or go through complex technical training to create newsletters. All you have to do is register at elink.io.
You must be like, “elink.io? What the hell is that?”
Well, elink is a super cool newsletter creator and content curation platform that helps you send out stunning, visually appealing and responsive newsletters in minutes.
Instead of going down the path of creating newsletters from scratch, you can choose a template from elink’s extensive gallery and add the links to the real estate content you want to share as your newsletter. Elink will automatically convert those web links into visual blocks with an image, a title, and a short description that can be further edited.
Although elink does all the work for you, you can still apply a healthy dose of your brand personality to your newsletter. You can customize the template colors, add a heading, introductory text, your company logo, tagline, and more.
Once you are happy with your newsletter, you can export it via Gmail, Mailchimp or any other third party email service by simply copying and pasting the HTML code of the newsletter.
If you’d rather not waste your time creating and sending newsletters, elink can do it for you. Elink’s content automation feature can save you valuable time by automating the creation of content for your newsletters. You can choose sources and add filters to make your content more relevant and effective.
Mark our words: the newsletters you create on elink will keep your contacts hooked until they are ready to buy or sell.
Read More: 21 Real Estate Email Templates To Help You Close More Deals
You most likely checked your email a while ago. And so did your potential buyers and sellers. That is because half of the world’s population use email.
… And that’s why, as a real estate agent, email marketing is something you should embrace. It can open more doors than you ever imagined. Plus, it’s been proven time and time again to be the best lead driver.
Even if you’re in the field setting appointments and dealing with closings, you can stay on top of your current and potential customers with email marketing.
Yes, email marketing is the winner in the real estate industry, but as long as you get it right. As a real estate agent, the emails you send should focus on what your job is – helping others find a place they can call home!
By the way, if you have any questions about real estate email marketing or how to use elink, please send us a tweet at @elink_io. We will be delighted to help you!
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