More than 293 billion emails Sent out every day, email marketing campaigns are certainly the new talk of the town.
To master the field of email marketing, you need to be sharp enough and smart enough to get potential customers to open your emails and take action.
But it all starts with the first step to actually opening your email. It simply takes a prospect a few seconds to decide if they want to open your email or not.
This is why you need exceptional email open rates!
Email open rates are the number of people who open your email. Helps determine the overall effectiveness of your campaign. The average email open rate for all industries analyzed is 21.33%.
You probably don’t want the emails you spent hours working on to go unnoticed. This is why a good email open rate is extremely necessary!
Don’t worry, we’re here to help – we’ve curated a list of the 11 best and most effective ways to improve email open rates sustainably. Let’s dive right into …
List of 11 ways to improve your email open rates
1. Segment your audience
A recent study found that 39% of marketers that segmented their email lists had higher open rates. So if you really want to improve email open rates, segmenting your list is the way to go.
Think about who your subscribers are, what kind of information will benefit them the most.
Many of your subscribers might get frustrated by irrelevant content and stop opening your emails. You can segment your lists based on demographics or interests, or how they got to your email list in the first place.
Another way to segment is to remove inactive subscribers. You can even send them a goodbye email when they break up.
By segmenting your email list, you can target subscribers who are genuinely interested in your email.
Once you have cracked these segments, it will be much easier to select content that will result in better open rates.
2. Find the right time
Time can have a colossal impact on whether or not your subscribers open your emails.
Imagine this: Your subscriber is most active at night, but sends you an email at 7 a.m. M. The chances of your email going unnoticed will definitely increase.
So how do you find the right time? Well, there is no set formula for timing your emails. But you can take surveys to find the time preferred by your subscribers. You can also run some A / B tests to identify which time periods seem to work best.
Simply put, if you don’t sync your emails well, you can miss out on a lot of coveted opportunities.
Read more: 7 ways to increase your newsletter engagement rate
3. Pending subject line
By now, it can be pretty clear that you’re not the only one who wants to excel at email marketing. With so much competition, you must be able to cut through the noise.
If your email is not unique, it can be filtered as spam before it even reaches the subscriber’s inbox.
This is why you need to create an attractive subject line that will get readers to open your email. Here are some tips for writing a great subject line:
- Induce curiosity so that they want to open your mail.
- Add numbers.
- Have a humorous and promising tone.
- Keep your subject lines small, around 50 characters or even less.
Remember, this is your chance to stand out and improve your email open rates, so take plenty of time to think about your subject.
4. Avoid spam filters
Spam filters can direct your emails to the subscriber’s spam folder. Therefore, your mail will never see the light of day.
Trust us, all it takes is for the filter to catch spam words or phrases, and your emails, even the best ones, can get caught in the dreaded spam folder.
So here are some things you need to do to avoid getting into the spam folder:
- Include the appropriate alternative text.
- Send through verified domains.
- Stop using spam trigger words like “clearance”, “discount”, etc.
Another way to make sure your email doesn’t end up being spam is to simply send yourself or your friends a test email and see where the email ended up. Keep modifying until the email reaches your inbox.
5. Add a little humor
Humor is a powerful way to connect with people, as it activates their senses and makes them smile!
Inject humor into your subject line or content. All you need to do is assess who your subscribers really are and insert a good reference.
For example, if you have a flash sale today at 5 p.m. M., Your subject line might be “See you at 5:00 PM?”
You need to let your personality shine through in your mail. You just can’t boost open rates if it’s boring.
Read more: RSS to email: Create automated email newsletters using RSS!
6. Find the correct frequency
Will you email your subscribers weekly? Or will it be daily? You need to decide and find the correct frequency.
If you send too often your open rates will definitely plummet and if you send too little your subscribers may not connect with your brand well enough.
Its frequency varies depending on the expectations of your subscriber, how they see you and, obviously, the quality of your emails.
You can take a survey and find the sweet spot for your email campaigns and then it comes down to waiting for email open rates to skyrocket.
7. make your emails mobile-friendly
More than 50% of emails are seen on mobile phones or tablets, so you can’t ignore your mobile subscribers!
Always keep in mind the fact that since mobile screens are smaller, long subject lines will not be effective. So keep your subject lines concise and consider these other tips as well:
- Use small images
- Use large call-to-action buttons
- Avoid attachments and use web links
- Use mobile-friendly templates
All of these tips will come in handy in improving the mobile user experience with your emails and thus increasing your open rates as well!
8. Write to only one person
We know you’re emailing hundreds of subscribers at once, but listen to us… personalized messages are more effective. SmarterHQ reports that 72% of customers only engage with personalized messages.
You don’t need to modify much. You can use “you” instead of “all of you” and make other small changes. Take surveys and rate the likes and dislikes of your subscribers and this will greatly help you to compose a personalized email.
9. Sender’s name is important
This one is pretty simple: people tend not to believe emails that don’t have a distinct personality behind them.
So instead of using a support mail id or team mail id, use your more distinct corporate id.
Using a real name and ID will show them that you are not a robot, but a human being. This will add credibility to your email and therefore also lead to a better open rate!
10. Create a slip file
We know that it is very difficult to be creative when you need it most. At those times, when you need inspiration, a swipe file will come in handy!
It’s very simple: whenever you see a great headline, write it down. You will soon have an archive of the best emails so that when you are creating your own, you have a bank of ideas to look at.
11. Good content is the key
Last but not least, you need AMAZING content.
We know that all you want is for your subscribers to open the email … so why is content important? Well, if your content is good, your subscribers will look forward to all your future emails!
On the other hand, if your content is unsatisfactory, not only will they not open your emails, they may even unsubscribe.
You can also use newsletters as a way to keep your audience hooked and make them crave for more. Take a look at the awesome newsletter templates available at elink.io. They are easy to use, fully responsive, and will help you grab the attention of your subscribers!
Keep your content amazing and it will build loyalty among your subscribers and you won’t have to worry about open rates anymore! And isn’t that all you really want?
Now is your turn!
People want to participate. People want to connect. An email that simply leaks data is not interesting to anyone. That is why it is necessary to start a conversation.
Email marketing is both a science and an art, you just need to keep tweaking until you find the perfect solution!
Our tips are super effective, so play around with them and try them all, and see what produces the best results. Get creative and don’t forget to add the personal touch – you will attract more people.
If you have any questions about email open rates, please tweet us at @elink_io and we will be happy to assist you.
This blog was written by the elink editorial team. elink is a smart content curation tool that will help you create newsletters, web pages, bio social social links, and much more in minutes. For more information on this, see Elink.io.
How does automation change everything in an email broadcast sequence?
E-newsletter: the key to rapidly growing your small business
21 Gmail Add-ons for Smart Professionals
How to create and send a newsletter with Gmail
Email deliverability – what it is, why it matters, and tools you can use.
14 best marketing software to grow your business in 2021