Earlier this year, Humble began testing a major change to its famous pay-what-you-want packages. Instead of choosing how much of your money went to the developer, charity, and Humble via sliders, there would be a fixed split with an option to give a bit more to charity.
An immediate reaction caused Humble to reverse the change. But now it’s trying again, adding new restrictions to existing sliders that ensure that you won’t be able to completely remove Humble from your purchase.
“During testing earlier this year, we heard your feedback that choosing where your money goes via sliders is an important part of why you choose Humble,” Humble explained yesterday, perhaps understating the negative comments. “The community also shared some great ideas on how to evolve the sliders that we have kept in mind throughout the process.”
Instead, later this month, the Humble Bundle sliders will be updated with a small change. Where previously you could donate 100% of your pay to charities, there will now be a strict Humble minimum split of 15-30%, a change Humble says is necessary to continue to function in a PC showcase scene that it has “changed significantly” in the last decade.
“The shift to sliders allows us to continue to invest in more exciting content so that we can continue to grow in the Humble community, ultimately leading to more donations for charitable causes. We will also continue to create more ways to give back, such as with our 100% to charity packages. “
Humble made a name for himself with indie-filled charity packages. But Humble is no longer just a brave independent fundraising operation. It’s a game store and publisher, working under the owners of IGN since its acquisition in 2017. At the time, Humble co-founder John Graham said. GamesIndustry.biz the purchase would simply help it run faster and better, sending “more money to charities than ever.”
But Humble’s priorities have changed, whether Graham intended it or not. This month’s change may not be as harsh as you imagined, but it’s a reminder that Humble itself isn’t a charity, it’s a business.