Smash repair startup’s turn to the fleet is worth it
A company offering and adding quotes for outright repairs doesn’t seem like an obvious beneficiary of the COVID pandemic, but quick thinking has helped Sydney-based DingGo not only survive the lockdowns but thrive.
DingGo’s online platform allows users to compare quotes from a repair network and when business began to dry up due to the first lockdown, the startup shifted its focus to the corporate fleet market.
The punt began to pay off quickly when DingGo noticed a 61 percent increase in corporate fleet customers.
“We quickly adapted to a contactless solution and realized that we were the only people in the market who can truly offer a digital solution for large repairs,” said DingGo Founder and CEO Shaun Janks.
“We gave a workplace health and safety solution to the corporate world, things like touchless pick-up and drop-off, cleaning, keyless things, the fact that all payments were made through our system. We mimicked the e-commerce world as much as possible in the blockbuster repair space. “
Smash repairs is one of the few markets that still operates primarily offline, with clients often picking up the phone or heading to multiple carriers for quotes. DingGo’s goal is to take every element of the process, from insurance to assessments to payments, and move it online.
“It just hasn’t been affected by the internet revolution. There are so many possibilities and the potential to connect all the different actors, ”Janks said.
“We’ve taken something that could have involved a staff member looking for multiple quotes, emailing it to their line manager to get approval and then handling payments. We have completely simplified it in some photos of your phone. “
While the company continues to offer its platform to consumers, the pandemic-inspired shift to fleet has opened up new opportunities. DingGo has raised $ 2 million in capital to invest in additional technology and capabilities, created a full integration with fleet manager SG Fleet, and is currently conducting a trial with one of the Big Four banks. In the last year, DinGo’s fleet sales have grown by around 1600 percent.