6 Ridiculously Simple Email Marketing Tips For Content Marketers!
Content marketing and social media marketing are great tools for attracting leads through the sales funnel, but they have their limitations. Providing content from a website to potential customers requires a high search ranking for relevant keywords, and social media posts have a short lifespan and stiff competition. There is no guarantee that potential customers will discover content posted on these channels.
There is a way to increase the likelihood that content created for potential customers will be used: junk mail. By adding modern email marketing strategies to your existing lead acquisition efforts, you can deliver relevant content and personalized communications directly to leads through a channel they actively follow.
The popularity of content marketing is growing exponentially, and now there are more 500 million blogs on the Internet (1.6 billion websites, but only 500 million are identified as blogs). Like any major marketing channel, content marketing has become saturated and less effective in 2019 than it was a decade ago.
Content marketing helps build long-term relationships with your target audience. Helps attract potential customers and retain existing ones. For example, companies that have a blog attract 55% more visitors.
6 effective and practical tips to help you not only get the most out of your content marketing, but also take your effectiveness to the next level.
1. Segment your list
With an ROI of 4400%, email is still one of the most powerful marketing channels you should use because the people on your list are already your fans.
If you don’t offer exclusive content to your subscribers yet, you’re missing out. People like to feel special, and when you tell them that only they (the subscribers) will receive “the best of the best” information, they are more likely to agree.
If you want to take it to another level, try segmenting emails. A Campaign Institute study found that targeted campaigns resulted in a 760% increase in revenue. That extra level of customization goes a long way.
Read more: Improve Email Open Rates With These 11 Powerful Tips And Tricks!
2. Interactive content
There are many ways to directly promote your products and services through marketing. Sometimes it pays to step away from your main marketing program and tell stories that make your brand more memorable and engaging. The more creative the stories you tell, the more likely you are to stand out and improve your brand image.
A great example of a marketing campaign with this approach is the diaper brand “Huggies”. They found that research shows the positive effects of hugs in children: hugs help to strengthen their immune system, stabilize their vital signs, improve brain development, etc. This inspired the company to launch a campaign called ‘No Baby Without Hugs’ to educate parents about the benefits of skin care, skin contact, and the provision of hospital volunteers for children in need of hugs.
3. Improve the design
Even if you send an HTML-based or interactive email, it won’t be welcome if it’s poorly designed. Sending a colorful HTML email doesn’t mean your subscribers will read it.
How you design your email and how much effort you put into it is crucial. You should focus on 6 different areas of email design:
- The text before the header
- Navigation bar
Four. Focus conversion
Try to reach your goals by improving your conversion rate. If you want to drive traffic to your blog, a new ebook, video, or guest post that you recently published, you need to make it clear to your subscribers what to do after opening and reading your email.
5. make it personal
Personalized emails are more likely to open and generate higher click-through rates. But personalization is not only important to increase sales. It is an effective way to build relationships. Addressing potential customers by name is a good start, but there are many ways to take personalization one step further:
Use the date of birth information to send contact messages on their birthdays.
Send a promotional thank you message on the anniversary of a contact who becomes a subscriber or creates an account.
Send emails from a personal account instead of a brand account, so the conversation is more personalized than sales-focused.
You’ll need more than just an email address to personalize emails, but asking for too much information beforehand can discourage potential customers from signing up or filling out forms. Instead, consider using triggered campaigns to gather more information.
Encourage readers to respond
Irresistible themes – speak directly to readers and promise them something that will stand out from the other letters in your inbox.
A distinctive voice – Just because readers open your email doesn’t mean they’re not lining up to quickly delete it. Always make sure your message sounds like it comes from a real person who cares.
Target content – Segmentation of your mailing lists by reader demographics makes it easy to create a message that truly meets the needs and interests of your readers, making them more likely to accept the offer or even pass it on to other customers potentials.
These points are intended to encourage recipients to respond.
Read more: Email deliverability – what it is, why it matters, and tools you can use.
6. Keep your emails out of spam folders
How to keep your emails out of spam folders: Avoid using capital letters, too many exclamation points, and hyperbolic phrases. Badly formatted HTML code in your emails can also be harmful. For more information on how spam filters work and how to avoid them, see a Valid Email Address.
Last but not least, make sure your emails look clean and sharp. Use short paragraphs, use bullets, use images that illustrate your message.
In the end, all of these techniques focus on nurturing potential customers in a more personal, direct, and engaging way. Increase engagement with interactive emails, build relationships with personalized and dynamic content, develop audience targeting and automatic triggers, and connect anywhere with mobile optimization.
To incorporate email marketing into your current lead generation program, start by implementing a unified strategy. By starting with a single strategy, you can develop e-marketing initiatives with less stress and more impact.
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