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Sponsors leave Overwatch League after harassment lawsuit

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Kellogg and State Farm are no longer partners of the Activision Blizzard esports league; Coca-Cola Says It Will “Step Back” To Reassess Support

The Overwatch League has lost multiple ad sponsors in the wake of California’s lawsuit against Activision Blizzard for harassment and civil rights violations, reported The Washington Post.

Coca-Cola, Kellogg and State Farm told the newspaper they were reassessing their partnerships with the Overwatch League.

The State Farm and Kellogg Pringles and Cheez-It brand logos were removed today from the esports league’s official membership list.

As of this writing, the page includes Xfinity, IBM, Teamspeak, and Coca-Cola, but a representative for the soda giant told the Post: “We are working with our partners at Blizzard as we step back for a moment to revisit future plans and programs. “

The Post also noted that the T-Mobile brand has disappeared from Overwatch League and Call of Duty League broadcasts since the lawsuit was filed, and the New York Subliners used duct tape to cover the T-Mobile logo on their jerseys. during last weekend’s Call of Duty. match.

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