What is it and how to do it?
Some movies are so awesome that they do it twice. Or three times. Or even more than that.
There are so many movie remakes, and it’s probably because well-established things have a much better chance of success. After all, they’ve already garnered a huge audience.
Well, just like the movies, a lot of fashion trends come to life too, like those high-waisted baggy jeans that were super popular in the 90s.
Honestly, the list could go on and on. But all these things prove one thing: what was once old and obsolete can always be new and relevant again … and that includes your content.
Look, unless you’re a superhuman, you probably don’t have unlimited access to time and resources.
So instead of creating new content day after day, why not make the most of the content you’ve already worked so hard on? Why not give it a new life? Why don’t you try your hands on content reuse?
Content repurposing is about taking your existing content, giving it a fancy new makeover, and presenting it to a new set of audiences. Intrigued by more on this? Keep reading!
What does it mean to reuse content?
Reusing content, also known as ‘content recycling’, simply means taking existing content and transforming it into a new format. (For example, converting a blog post into a podcast or infographic.)
It’s about finding new ways to recycle your old posts and expand your reach. Basically, by repurposing content, you can make it reach a new set of audiences and give it a new life.
According to Hubspot, “When you repurpose a piece of content, you’re doing one of two things (or both): changing the format of the content and / or changing the target audience for the content.“
However, to reuse your content seamlessly, you need to learn the nitty-gritty of the whole concept. Let’s start by understanding why you need to repurpose content in the first place.
The benefits of reusing content
1. Increase your reach
Some people would rather read Game of Thrones books than watch the TV show. Some would rather watch the show than read all those heavy books. Some would like to read a summary of what GOT is all about.
The point is that each person has different options. So if you only publish your content in one way, you could miss out on a lot of potential customers.
But, by repurposing the content and posting it in different places, you can reach different groups of people. You can attract many more audiences and expand your reach!
Read more: How to develop a powerful content strategy in 2021?
2. Reinforce your message
We live in a world where your prospects are bombarded with information every day. If you want your message to be properly assimilated, you have to repeat it over and over again.
According to Rule of seven of marketing, buyers need to hear your message approximately seven times before they are ready to close their deal.
So instead of letting your content fade into thin air, repurpose it and share it with others. And, if you already have content of high value and authority, it would be much easier to find new ways to reinforce your message!
3. Make the most of your content
We are all well aware of the fact that creating good content takes time and energy. You need to do keyword research, brainstorm all the ideas, write the content, review it … the to-do list goes on and on.
Fortunately, reusing content helps you make the most of the time and energy you have invested. If a reader missed your epic blog post the first time around, they might see it in the second round. 😉
In short, it is your second chance to promote your content, and we all know that second chances are not easy. So, don’t let it go to waste.
You have read all the benefits of content repurposing and are convinced that you should too. But how would you identify which content deserves a reuse? Let’s find out!
Choosing Content for Repurposing: Two Iconic Ways You Should Know?
1. Choose content that never goes out of style
Repurpose content that is timeless and perennial, something that will remain relevant and valuable for years to come. (Like a jean jacket or Jordan sneakers!)
Simply put, choose content that offers as much value today as when you published it. Choose content that still makes sense and will continue to make sense for years to come.
This way, you can ensure that your efforts pay off for a long, long time.
2. Choose the best performing content
Of all your articles, which ones were shared the most on social media? Which ones received the most traffic? Which video has received the most views on YouTube?
Dig deep into your Google Analytics and see what ranks best, its reach, organic visibility, backlinks, stocks, and other performance metrics.
Once you’ve found your traffic magnets, aka your most popular content, start your repurposing game! Honestly, if you keep your legendary posts in one place, you will lose a lot of traffic.
Once you’ve decided what content to repurpose, it’s time to get the ball rolling. Here are some great ways you can repurpose your content.
Read more: Reasons why content marketing is effective for B2B companies
6 great ways to repurpose content
1. Update your old blog posts with new information
Whenever you write a blog post, you try to write it with 100% accuracy. However, as they say, change is part of life. What you blogged a few weeks ago may no longer be very accurate.
For example, let’s say in 2019, you wrote a blog post on ‘Social Media Trends’. However, some of these trends changed dramatically in 2021 due to the pandemic.
So what you can do is update this pre-existing blog post with new information. It is not even that difficult. Most of the content is already there … so you just need to add new and relevant information.
This will save you a lot of time, as you won’t have to write a completely new post. You can retrieve most of the content and make some adjustments. It is a fairly straightforward process.
Tip: When you publish the updated version, you can add a quick note and inform readers about the origin of the post.
2. Create infographics
Everyone is a fan of infographics, and for good reason. They are informative, easy to read, and eye-catching. Therefore, your blog doesn’t have to stay in blog form forever. You can reuse it by turning it into an infographic!
Did you create a list? Turn it into an infographic. Do you have a lot of facts and figures on your blog? Explain them using an infographic. Want to summarize the main talking points on your blog? Create an infographic.
By the way, did you know that infographics get 12% more traffic and 200% more shares than posts without images? That’s just another reason for you to repurpose your blog into an infographic!
Take advantage of people’s love for infographics and turn valuable information from your blogs into them!
3. Convert content into podcasts
Approximately 121 million Americans You have listened to at least one podcast in the last month.
This clearly shows that podcasts are very much in vogue right now, and you should definitely turn your articles into podcasts. It’s a whole new way to connect with others!
Through podcasts, you can convey the information in your blog posts in a more fun, digestible, and accessible way. After all, it’s a lot easier to get information on the go rather than reading an entire blog post.
Tip: Don’t forget to edit your blog post and keep the tone relaxed and conversational. You can even hire a host and have them read one of your blog posts for the podcast.
4. Create an e-book from the content you have collected
E-books are very similar to blogs. The only difference is that they delve into the topics. So if you have a lot of blogs on a specific topic, put them together and write an ebook!
Let’s imagine you’ve blogged about each of these topics:
- What is email marketing?
- Why Should You Try Email Marketing?
- Tips and Tricks for Email Marketing
- How to do email marketing the right way?
All of these topics are subtopics of email marketing, right? So you can just compile all these blogs into one e-book. Each of these posts can form a new chapter in your e-book!
Even the opposite of this technique works wonders. If you have published an in-depth ebook, you can break it down into different articles and blog posts! Thanks later.
5. Convert blog posts into online courses
Creating an online course from scratch is a lot of work, but not if you already have a great blog and valuable content in your pocket. 😉
Look, you already have a lot of content to refer to. With a little effort and some understanding of learning psychology, you can turn your blogs into online courses.
All you need to do is find out which blog posts got the most traffic and use them as a starting point for your course. This will also ensure that your great content lives on forever!
You can add this course to your website or distribute it to your email subscribers. It is the best way to show that you are a PRO in a particular niche.
(Yes, there has been a rise in online learning platforms in recent years, but you need to find what others are missing and make it your point of sale. We support you!)
6. Group your content and share it as newsletters
You already have a huge list of email subscribers, but even your biggest fans won’t be able to see all the blog posts you write, especially if you post multiple times a day.
That’s where your newsletter comes in. You can share newsletters that showcase your latest / best blog posts, providing an extra push for users to enter your blog!
This way, you can deliver interesting and valuable content directly to your target audience’s inboxes, without breaking a sweat.
The most amazing part? With elink.io At the bottom of your pocket, you can repurpose your content in newsletters quickly, easily, and efficiently.
Just add links to the blogs you want to share as your newsletter and elink will create an impressive newsletter for you in minutes. To know more about this wonderful and powerful tool, click here.
We know that you feel on the moon right now. After all, you’ve learned that you don’t need to create new content from scratch every time. You can just take your existing content and repurpose it.
Not only will this help you save time, but you will also be able to reach a whole new audience and get the most out of your effort and time.
However, finding the best ways to repurpose content can be challenging. So please carefully review all the ways we have mentioned and choose the ones that best suit your business.
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