• August 12, 2021

What is outbound marketing and how does it work?

Publicizing a new product or service is one of the main objectives of any business. However, with so many different forms of communication available, companies are often faced with the dilemma of choosing the right communication channels. Marketers have been trying to understand the most efficient forms of business communication for a while now, and…

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Everything you need to know about it!

We would like to start with some statistics. Word of mouth is the main reason for 20% to 50% of purchase decisions. (Source) Consumers trust word of mouth two to ten times more than payment methods. (Source) Word of mouth improves marketing effectiveness by up to 54%. (Source) The LV of a referred customer is…

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